By 2005, the success of the iPod was fueling a rapid rise in Apple’s status and fortunes. People across the globe were purchasing the sleek portable music players in droves, especially college and high-school students. Despite its success, Jobs was deeply concerned about the viability of the iPod business going into the future. His major […]
The launch and subsequent success of iTunes was just the beginning of the digital hub strategy that Apple was executing. The next step was to create a portable music player that worked seamlessly with the iMac and iTunes: enter the iPod. At the time there were a few portable MP3 players already available on the […]
By 1999, success of the iMac was fueling Apple’s comeback. Steve Jobs made it his mission to crack the dominant market share of PC’s but despite strong sales, computer sales were dominated by PC vendors such as HP, Dell and Compaq. For Apple to truly break through, they would need to create their own category. […]
Over the next several weeks I’ll be analyzing the innovation lessons learned from Steve Jobs’ tenure at Apple. What better place to start than with the product that saved the struggling company – the iMac. After Steve Jobs was pushed out of Apple in September 1985, Apple seemed to be caught in a downward spiral. […]
You can follow along in this post by downloading the excel spreadsheet Demand and Profit Optimization Model No matter what type of business you own, the laws of supply and demand will have a major impact on your success. By understanding precisely how these laws are governing your business you can leverage them to growing […]
While Google, Apple and others are working furiously to build the future, HTC is trying to perfect the past. Recently HTC announced the successor to the One – its best selling phone in the company’s history – called the HTC One M8. At 90% aluminum, it’s a beautiful phone. Something anyone would love to be […]
In this post I will refer to my excel-based perceptual map template which you can order for just $19. Perceptual maps, often called product positioning maps, have been used by marketers for years to better understand a market landscape and know how customers view your products versus the competition. In this post I’ll show how […]
This post utilizes my Excel-based Blue Ocean Strategy Canvas template, which you can download here to follow along. Nintendo is one of the world’s most iconic brands. As a kid I remember begging my parents for each new generation of gaming system for Christmas. Times were good for Nintendo in those days but now because of […]
A few weeks ago a good friend of mine asked my opinion on what kind of laptop he should buy to use in his business classes in college. His first question was “What do you think about these Chromebooks, would they work?” Hmm…I thought about it for a minute then suggested he search for a […]
What if you could consistently create new business where there is little to no competition? In this article I’ll explain the 5 easy steps to creating new ideas that help you lead your business out of the red competitive waters and into a new space where the competition is irrelevant – your own blue ocean. […]
