Story of Kodak: How They Could Have Saved The Business

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Few business cases are as rich with soaring success and abrupt failure than the story of Kodak. What was once considered a hub of technological wizardry suddenly became a bankrupt institution with little hope of surviving much longer into the future. All of this begs the question – what happened? Why was a company, full of […]

How to understand your customer and feel their pain

How To Understand Your Customer And Feel Their Pain

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Picture yourself understanding your customers pains so well that when you come up with an idea, it’s so good that your customers will beg you to build it and even pay you in advance for it. By the time you finish reading this article, you’ll have a clearer understanding of exactly who you are serving […]