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5 Proven Steps to Creating Your Own Blue Ocean Strategy

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What if you could consistently create new business where there is little to no competition? In this article I’ll explain the 5 easy steps to creating new ideas that help you lead your business out of the red competitive waters and into a new space where the competition is irrelevant – your own blue ocean. […]

Cost and benefit leader michael porter quote

The Two Business Strategies: Cost Leadership and Benefit Leadership [And Where Michael Porter Missed The Mark]

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For more on creating a strategic plan for your business, check out this post and click here to download my free Strategic Planning Excel Template Michael Porter once said: Strategy 101 is about choices: you can’t be all things to all people. Porter, author of Competitive Strategy, is widely known in business circles and is thought of […]

 
 
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