As the Apple Watch approaches public release multiple news outlets are reporting that demand for the heralded device is far outstripping supply. With an estimated 1 Million pre-orders booked on April 10th, the first day of selling, and an expected avalanche of additional orders expected prior to April 24th, the official launch date, Apple’s world-class […]
In 1989 the blockbuster movie “Field of Dreams” captured two uniquely American ideals: baseball and taking risks to build your dream. The classic line “If you build it, he will come,” emboldened a poor Iowa farmer, played by Kevin Costner, to build a baseball diamond against all odds and at risk of nearly bankrupting his business. Fortunately […]
Is your new innovation idea a vitamin or painkiller? Vitamins are things people should buy but tend to put off. Painkillers are things people buy the instant they become aware of them because they solve an immediate pain. If you’re idea is a vitamin, are there ways it could be enhanced so that it becomes a […]
In 2011 I was part of an innovation/NPD task force whose sole objective was to understand and utilize the best ideation and innovation management tools available at the time. Toward the end of our effort we needed to decide on a platform to launch our ideation phase and involve a broad group of stakeholders. After weighing […]
A few years ago I was struggling with a perplexing problem as a product manager. I wanted to understand what was happening in my market, why it was happening and what I could do about it with the new product I was working on. Throughout my search for answers I decided to dive deep into every credible […]
Let’s suppose you just created a product that is wildly new, useful and disruptive. Or you’ve created a new technology that represents a leap forward in usability, performance and customer value. Your product is amazing and now all you need to do is sell it to the masses. Which is great because you have a […]
For Apple lovers, this was a big month. Not since the days of Steve Jobs and the introduction of the iPad has Apple announced something as major as the Apple Watch. As I viewed the announcement, which came after a line made famous by Jobs’, “One more thing…,” I couldn’t help but be impressed. Here’s […]
Today I’m please to welcome Matt Zajechowski from Digital Third Coast Internet Marketing. Matt is working with Insights In Marketing (www.insightsinmarketing.com) on the launch of their new ebook titled Capturing Competitive Advantage: Using Insights To Tame The Strategic Planning Beast. After reading the ebook myself, I found it to be interesting and insightful and thought it would be […]
It’s no secret that Amazon’s end game with hardware products is not to sell more hardware. For Bezo’s and company, it’s all about growing the number of Prime subscribers. Why? Two big reasons (according to RBC Capital Markets Survey): Prime subscribers spend almost twice as much as non-subscribers. Kindle device owners spend almost 30% more on […]
While the iPhone fueled the most successful run in Apple’s history, Steve Jobs started to focus his attention on netbooks. By 2008, netbooks were receiving a lot of attention from PC manufacturers because their sales growth in the PC laptop market was impressive and many wondered whether Apple had the right product line to compete given their […]
