To follow along in Excel, you can order my Strategic Planning Excel Template for $39. Strategic planning and innovation for most companies usually involves leaving the office for a day at a fun resort “off-site,” brainstorming a few ideas, writing them down, hanging the mission statement on the office wall when you get back and putting […]
In this post I will refer to my excel-based perceptual map template which you can order for just $19. Perceptual maps, often called product positioning maps, have been used by marketers for years to better understand a market landscape and know how customers view your products versus the competition. In this post I’ll show how […]
This post utilizes my Excel-based Blue Ocean Strategy Canvas template, which you can download here to follow along. Nintendo is one of the world’s most iconic brands. As a kid I remember begging my parents for each new generation of gaming system for Christmas. Times were good for Nintendo in those days but now because of […]
A few weeks ago a good friend of mine asked my opinion on what kind of laptop he should buy to use in his business classes in college. His first question was “What do you think about these Chromebooks, would they work?” Hmm…I thought about it for a minute then suggested he search for a […]
This is post 4 on Game Theory examples and their application to innovation and management…enjoy! To access the other posts on game theory, click the links below: To view my other posts on game theory, see the list below: Game Theory Post 1: Game Theory Basics – Nash Equilibrium Game Theory Post 2: Location Theory – […]
This is post 3 of 5 on Game Theory examples and their application to innovation and management…enjoy! To access post 1 of 5 on locations, click here. To follow along in Excel, download the Game Theory Bertrand template here. To view my other posts on game theory, see the list below: Game Theory Post 1: […]
This is post 2 of 5 posts on Game Theory and it’s application to innovation…enjoy! To view my other posts on game theory, see the list below: Game Theory Post 1: Game Theory Basics – Nash Equilibrium Game Theory Post 3: Price Matching (Bertrand Competition) Game Theory Post 4: JC Penny (Price Discrimination) Game Theory Post […]
What if you could consistently create new business where there is little to no competition? In this article I’ll explain the 5 easy steps to creating new ideas that help you lead your business out of the red competitive waters and into a new space where the competition is irrelevant – your own blue ocean. […]
For nearly 140 years ADT has been the leader in home security. Brinks also enjoyed a prominent position for a while but never was able to crest ADT’s market power. ADT ended up purchasing the home security division of Brinks (briefly called Broadview). In the last 20-25 years, several new companies have entered the fray and […]
One of the biggest myths about creativity and innovative thinking is that people are born with it. I happen to disagree and firmly believe creativity and innovation, like almost everything else in life, can be learned over time. I believe this because I felt my self become much more creative while studying the lives of […]
